A day at Facebook NYC

I’ve had the privilege of getting into the inner vault of Facebook in NYC today with 6 hours of presentations from their heads of Instagram, Creative Shop and Measurement. 

What is massively apparent is:

  1. Everything is mobile and mobile is everything
  2. Create for the platform not for the screen 
  3. Video killed the text copywriter
  4. Your video has 3 seconds to capture people’s attention
  5. You’ve got to pay for everything
  6. Facebook don’t know as much about you as you fear they do

1 in every 5 minutes spent on people’s mobile device is spent on either Facebook or Instagram (which hit 4000 users today). So if you’re a brand and not there, you’re not a brand. 

Food for thought. 

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