A day at Facebook NYC

I’ve had the privilege of getting into the inner vault of Facebook in NYC today with 6 hours of presentations from their heads of Instagram, Creative Shop and Measurement.  What is massively apparent is: Everything is mobile and mobile is everything Create for the platform not for the screen  Video killed the text copywriter Your video has 3 seconds to capture people’s attention You’ve got to pay for everything Facebook don’t know as much about you as you fear they do 1 in every 5 minutes spent on people’s mobile device is spent on either Facebook or Instagram (which hit … Continue reading A day at Facebook NYC